# Can my client enter this niche through non-branded search?

> The branded and non-branded search split of the niche's largest players, without names.

**Who asks:** SEO strategist sizing up organic search for a client

## Example

**Question:** My client wants an SEO channel in the AI resume builder niche. Do the big players get their search traffic from their brand or from generic queries?

**Megido calls:**

- `search_cohorts`: 1 niche
- `search_projects`: 3 projects
- `get_keywords`: search split ×3

**Answer:**

Non-branded search works for one of the three largest. One gets 90–100% of its search traffic from non-branded queries; the other two lean on their brand, with 30–40% and 10–20% non-branded.

Real data from the corpus, as of August 2026.

## How your agent answers

1. `search_cohorts` found the niche.
2. `search_projects` picked its three largest members, without names.
3. `get_keywords` returned each one's branded and non-branded split.

## Where it stops

Before a reveal Megido returns only the split, not the queries themselves, and there are no volumes or difficulty scores.

## Ask your agent

```text
My client wants an SEO channel in [niche]. Do the big players get their search traffic from their brand or from generic queries?
```