# Which of our expansion markets is bigger and more alive?

> Two or three markets side by side: size, share of large players, and how many players are growing or declining.

**Who asks:** Head of product preparing an expansion decision

## Example

**Question:** We're choosing where to expand: time tracking, payroll or employee onboarding. Which market is bigger, and where are more players growing?

**Megido calls:**

- `search_cohorts`: 3 niches
- `get_cohort`: distributions ×3

**Answer:**

|  | Time tracking | Payroll | Employee onboarding |
| --- | --- | --- | --- |
| Niche | Time tracking and workforce management SaaS | Payroll software and services | HR and payroll SaaS platforms |
| Products with observed revenue | 50–199 | 10–49 | 50–199 |
| Over 75k visits a month | 58% | 51% | 70% |
| Growing | 30% | 28% | 28% |
| Declining | 20% | 30% | 20% |

Time tracking and HR platforms, where onboarding sits, are the larger markets. Payroll on its own is smaller. The share of players growing is about the same in all three.

Real data from the corpus, as of August 2026. Growth compares the latest month with the one before.

## How your agent answers

1. `search_cohorts` matched each market to its niche.
2. `get_cohort` returned each niche's size, scale and how many players are growing.

## Where it stops

Growth covers one month, not a trend, and Megido says nothing about which market pays better.

## Ask your agent

```text
We're choosing between [market 1], [market 2] and [market 3]. Which is bigger, and where are more players growing?
```