# Which non-branded searches bring a competitor its visitors?

> A competitor's branded and non-branded search split and its top organic queries, with which way each is moving.

**Who asks:** Content marketer planning topics for a client

## Example

**Question:** Which non-branded searches bring designhill.com its visitors? I want topics for a client's content plan.

**Megido calls:**

- `lookup_domain`: 1 found
- `get_keywords`: search profile

**Answer:**

80–90% of designhill.com's search traffic is non-branded, and its top queries are not about logos. «paypal fee calculator» brings 20–30% and is up 62%; «paypal calculator» (down 50%), «paypal fees calculator» (down 5%) and «paypal tax calculator» (up 63%) follow, and «logo» brings 0–10% and is down 52%. A free calculator brings it more search visitors than its core product.

Real data from the corpus, as of August 2026. Growth compares the latest month with the one before.

## How your agent answers

1. `lookup_domain` found the site.
2. `get_keywords` returned its branded and non-branded split and its top organic queries.

## Where it stops

The search profile covers all of a site's search traffic, including queries that are not about its product. There are no search volumes, difficulty scores or positions.

## Ask your agent

```text
Which non-branded searches bring [competitor's domain] its visitors?
```