# Which searches does a competitor buy ads on?

> Whether a competitor buys paid search, its top paid queries, and whether it bids on other brands.

**Who asks:** PPC specialist at an agency

## Example

**Question:** Does looka.com buy search ads, and on which queries? Does it bid on other brands?

**Megido calls:**

- `lookup_domain`: 1 found
- `get_keywords`: paid queries

**Answer:**

Yes, on generic searches. «logo maker» and «logo generator» bring 10–20% of its paid search traffic each, and «ai logo generator», «logo creator» and «logo design» 0–10% each. No other brand's name is among its top paid queries.

Real data from the corpus, as of June 2026.

## How your agent answers

1. `lookup_domain` found the site.
2. `get_keywords` returned its top paid queries with their shares.

## Where it stops

There are no bids, budgets, ad texts or creatives.

## Ask your agent

```text
Does [competitor's domain] buy search ads, and on which queries? Does it bid on other brands?
```