# Where does a competitor's traffic come from, exactly?

> A competitor's traffic sources and social platforms in exact shares.

**Who asks:** Growth marketer planning a channel mix

## Example

**Question:** Where does calendly.com get its traffic, in exact shares?

**Megido calls:**

- `lookup_domain`: 1 found
- `get_channels`: exact

**Answer:**

calendly.com gets 64.4% of its visits directly, 12.3% from referrals, 7.1% from email, 7.0% from social posts and 6.9% from organic search. Display, social ads, AI assistants, paid search and affiliates bring 2.3% together. Of its social traffic, LinkedIn brings 65.5%, YouTube 20.0% and Instagram 7.3%.

Real data from the corpus, as of June 2026.

## How your agent answers

1. `lookup_domain` found the site.
2. `get_channels` returned every channel and social platform in exact shares.

## Where it stops

Direct traffic includes returning users, and for a product people log into it reflects use, not acquisition. Shares are twelve-month estimates, not the site's own analytics.

## Ask your agent

```text
Where does [competitor's domain] get its traffic, in exact shares?
```