# My competitor's traffic dropped. Is it them or the whole niche?

> Which way your competitor is moving, next to the share of its niche moving the same way.

**Who asks:** Founder watching one competitor

## Example

**Question:** photoai.com's traffic dropped. Is it the site or the whole niche?

**Megido calls:**

- `lookup_domain`: 1 found
- `get_cohort`: distributions

**Answer:**

It moves with its niche. photoai.com is declining. In its niche, **AI photo and image tools** (200–999 products with observed revenue), 36% of members are declining too and 30% are growing.

Real data from the corpus, as of August 2026. Growth compares the latest month with the one before.

## How your agent answers

1. `lookup_domain` found the site and which way it is moving.
2. `get_cohort` returned how its niche moved over the same month.

## Where it stops

This is one month of change, not a trend, and visits are twelve-month averages.

## Ask your agent

```text
[Competitor's domain]'s traffic dropped. Is it the site or the whole niche?
```