# Do visitors pay content sites in my client's topic, or only products? > The split between content sites and products among sites with observed revenue in the topic. **Who asks:** Content strategist for a media client ## Example **Question:** My client is a personal finance media site. Do visitors pay content sites in this topic, or only products? **Megido calls:** - `search_cohorts`: 1 niche - `get_cohort`: distributions **Answer:** Publishers get paid in this topic. In **Personal finance education and guidance platforms**, 200–999 sites with observed revenue, 46% are content sites and 54% are products. Real data from the corpus, as of August 2026. ## How your agent answers 1. `search_cohorts` found the topic's niche. 2. `get_cohort` returned how its members split between content sites and products. ## Where it stops Megido does not know what visitors pay for: a subscription, a course, a donation or a product. ## Ask your agent ```text My client is a [topic] media site. Do visitors pay content sites in this topic, or only products? ```