Head of product preparing an expansion decision

Which of our expansion markets is bigger and more alive?

Two or three markets side by side: size, share of large players, and how many players are growing or declining.

You: We're choosing where to expand: time tracking, payroll or employee onboarding. Which market is bigger, and where are more players growing?

Megido search_cohorts3 niches

Megido get_cohortdistributions ×3

	Time tracking	Payroll	Employee onboarding
Niche	Time tracking and workforce management SaaS	Payroll software and services	HR and payroll SaaS platforms
Products with observed revenue	50–199	10–49	50–199
Over 75k visits a month	58%	51%	70%
Growing	30%	28%	28%
Declining	20%	30%	20%

Time tracking and HR platforms, where onboarding sits, are the larger markets. Payroll on its own is smaller. The share of players growing is about the same in all three.

Real data from the corpus, as of August 2026. Growth compares the latest month with the one before.

How your agent answers

search_cohorts matched each market to its niche.
get_cohort returned each niche's size, scale and how many players are growing.

Where it stops. Growth covers one month, not a trend, and Megido says nothing about which market pays better.

Ask your agent

We're choosing between [market 1], [market 2] and [market 3]. Which is bigger, and where are more players growing?

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