Name the as_of date and what was measured: a twelve-month average, a last-month change, an estimate.
Give bands as ranges and do not turn them into single numbers.
Describe payment evidence correctly: "visitors of this site were observed proceeding to payment", not "this site has a payment page", "this site is profitable" or "this site earns X".
When the question goes past the boundaries above, say so and answer the part the corpus covers.
When a list comes from text or seed search, say that it holds the closest matches rather than every site in the market.
Quote the payment service, year founded and team size as recorded values, say when a field is empty, and do not infer pricing or billing from the payment service.